Our series will feature one Virginia winery at a time. A great opportunity for each winery to share why they think Virginia wine is unique and what characteristics make their winery special. We are passionate about Virginia Wine and committed to spreading the word about how the many different Virginia wines have come a long way.
The Inussi Marketing team had a great conversation with Katie Rosenburg and we were very impressed with her knowledge and enthusiasm. She is the events manager at Cross Keys and handles all the marketing, advertising and social media. We asked her to tell us their story.
Bob and Nikoo Bahktiar purchased the property in 1999 with over 150 acres of overgrown cedar trees. They weren’t sure what they would do with the gorgeous land. While on a picnic enjoying a bottle of California Pinot Noir with their friend, Joy, they became inspired to try starting a winery and share the beauty of the land.
The Cross Keys Tavern has been one of their biggest inspirations. It served as a town center for the community in the 19th century and was used as hospital for wounded soldiers of the battle at Cross Keys during the Civil War. Cross Keys Vineyards is now a gathering place to enjoy the beauty of the Shenandoah Valley and Virginia wine. The two gold crossed keys are an ancient symbol of hospitality, excellence and a place of prestige.
Cross Keys location has some advantages. Being located in the valley and with the nearby Massanutten Mountain, the vineyard has plenty of shade and soil that drains well. There is less humidity so the fruit ripens beautifully creating wine with great body and aroma. The rainy season last summer created more work and they had to make an extra effort to make sure the vines were maintained and perfect. The rain stopped by harvest season so they could harvest on time. Fortunately the rainy spring & summer didn’t affect the quality of the wine due to the leadership of Stephan Heyns, the head winemaker.
Cross Keys Vineyard is like stepping into a Tuscan Villa. There is an on-site bistro that has a great selection of salads, appetizers, pizza & sandwiches. They have many events including Vineyard Vibes, the Cross Keys Concert Series held every other week. By visiting the vineyard, you will be transported into a different world – “a little piece of heaven”.
The public perception of Virginia wine has been hard to overcome, however, the current growth and recognition of the Virginia Wine Industry has made a major difference. To increase the awareness of their wine, Cross Keys works closely with the Massanutten resort – they offer two for one tastings for their guests. They have a close relationship with Harrisonburg Tourism. Cross Keys offers several JMU events onsite for the student families and they are also athletic partners with JMU teams.
Many visitors come in from the Virginia Wine Trail Map – the winery is part of the Shenandoah Valley Wine Trail which features 19 wineries. For more information, check out the wine trail website: http://shenandoahvalleywinetrail.com/.
Cross keys is one of only five Virginia wineries that grow Pinot Noir grapes. Pinot Noir is a very challenging grape to grow due to Virginia’s climate and soil but it’s very rewarding. Cross Keys best-selling wines are their red and white table wine – Joy Red (100% Chambourcin with a touch of sweetness balanced with a touch of acidity) and Joy White (100% Vidal Blanc – pairs well with milk chocolate, cheese, spicy food). Cross Keys offers some bold wines on the other end of the spectrum. There is a crisp, off-dry Rosé made with a combination of Cabernet Franc, Merlot and Pinot Noir and a Meritage made with 48% Merlot, 33% Petit Verdot & 19% Cabernet Franc. They offer single varietals such as Petit Verdot, and a Port style made with chardonnay grapes.
This winery offers sweet wine and well as dry wine to meet everyone’s needs. It’s interesting how their visitor’s tastes change and evolve. Wine appreciation has progressed in Virginia. Many Virginia wineries are small batch wineries so it’s challenging to sell $10 bottles of wine. However, there is a lot of care that goes into a small batch winery that makes the price worth it.
The wines to discover at CrossKeys Vineyards are: 2012 Chardonnay – Silver Medal Winner, 2013 Joy White, 2013 Fiore (crisp off-dry rosé), 2012 Pinot Noir – with a 86 Wine Enthusiast Rating, 2012 Joy Red, 2011 Merlot – Bronze Medal Winner, 2011 Cabernet Franc – Bronze Medal Winner with a 85 Wine Enthusiast rating, 2011 Meritage – Silver Medal Winner with a 86 Wine Enthusiast rating, 2012 Ali d’Oro (Eiswein style with Vidal Blanc and Traminette grapes) and 2010 Tavern (their version of the famous aperitif port wine). As you can see, there is a wine for everyone. For detailed descriptions, please see their website http://www.crosskeysvineyards.com/.
Cross Keys Winery has a strategy to contribute to the future of Virginia wine. They plan to remodel their tasting room – enlarging to accommodate larger groups. There are currently 23 acres planted and a harvest of 22 acres. They are planting another 8 acres of vines this year, next year an additional 4 acres. The goal is to increase by a third the amount of wines they are able to produce, expand into more restaurants (local as well as across Virginia) and expand across the East Coast.
Cross Keys is the perfect setting for weddings and special occasions. Katie and the entire staff will make sure everything is handled perfectly. You can make arrangements for off-site tastings and Cross Keys participates in wine tastings at various venues and wine festivals. Cross Keys Wine can be found in Total Wine, Kroger, Whole Foods and their goal is to increase distribution.
Of course all their award winning wines are available to try at their tasting room and enjoy out on their lovely patio with a beautiful view of the countryside. Right now is a great time of year visit the Shenandoah Valley and stop at Cross Keys to try their wines. Their wine can also be purchased online from their website and shipped directly to you.
Check out the Cross Keys website: http://crosskeysvineyards.com/
Facebook https://www.facebook.com/CrossKeysVineyards
Twitter CrossKeysWines@
All pictures courtesy of Cross Keys Vineyards
Cheers!